Sans Normal Ohbug 14 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Hando' by Eko Bimantara, 'Realgar' by Emtype Foundry, 'HD Canton' by HyperDeluxe, 'Helvetica Now' by Monotype, 'Neue Rational Standard' by René Bieder, and 'Bassen' by SRS Type (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, contemporary, pragmatic, energetic, impact, clarity, modernity, approachability, simplicity, geometric, rounded, blocky, sturdy, compact apertures.
A heavy, geometric sans with broad proportions and smooth, circular curves paired with flat terminals. Counters are generally generous but the apertures tend toward the closed side, giving letters a solid, block-like texture. The lowercase shows a single-storey a and g, short-to-moderate ascenders/descenders, and a strong baseline presence; strokes stay even throughout with little modulation. Numerals are similarly robust and rounded, built for visual consistency at large sizes.
Best suited to headlines, posters, and branding where a bold, uncomplicated voice is needed. It can work well for signage and packaging thanks to its sturdy shapes and clear silhouettes, especially at medium-to-large sizes.
The overall tone is assertive and straightforward, with a friendly modern softness coming from its rounded geometry. It reads as contemporary and utilitarian rather than delicate, projecting clarity and confidence in display settings.
The letterforms appear designed to deliver a modern, impactful sans that stays highly legible and visually consistent while maintaining a friendly, rounded geometric character. The emphasis is on strong presence, clean construction, and dependable readability for prominent typography.
The design leans on clean, symmetrical construction (notably in O/C and other round forms) and squared-off joins, producing a stable rhythm across lines. In paragraphs, the dense weight and relatively tight openings create a strong, poster-like color that favors emphasis over subtlety.