Sans Normal Vidon 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Gilam' by Fontfabric, 'FS Jack' by Fontsmith, 'Agent Sans' by Positype, 'Core Sans M' and 'Core Sans NR' by S-Core, 'NuOrder' by The Northern Block, 'Ranelte' by insigne, and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: branding, headlines, packaging, posters, apps, sporty, friendly, modern, energetic, approachable, add dynamism, soften tone, boost clarity, modernize voice, rounded, oblique, geometric, soft corners, clean.
A rounded, oblique sans with smooth, continuous curves and softly blunted terminals. Strokes are sturdy and even, with minimal contrast and generous curve radii that keep counters open and shapes legible. The italics feel built-in rather than slanted after the fact, with a consistent forward rhythm across letters and numerals. Proportions are broadly geometric, with circular bowls, wide curves, and compact joins that produce a steady, contemporary texture in text.
This font is well suited to branding, headlines, and short bursts of copy where an upbeat, modern voice is desired. Its rounded geometry and forward motion work well for packaging, posters, and digital UI elements such as app headers, buttons, and feature callouts where clarity and energy are both important.
The overall tone is lively and upbeat, combining a sporty forward lean with friendly, softened forms. It reads as modern and accessible rather than formal, with a casual confidence that suits energetic branding and interface voice.
The design appears intended to deliver a modern italic sans that feels fast and friendly, pairing geometric roundness with sturdy strokes for confident readability. The softened terminals and consistent oblique rhythm suggest an emphasis on approachable personality without sacrificing clarity in display and interface contexts.
Round letters like O/Q and bowls in B/P/R appear notably smooth and full, while diagonals (K, V, W, X, Y) maintain a clean, sturdy stance. The numerals match the letterforms in weight and curvature, reinforcing a cohesive, contemporary set for mixed alphanumeric settings.