Sans Normal Bomag 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Neurial Arabic' and 'Neurial Grotesk' by Indian Type Foundry (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, instructions, neutral, modern, clean, corporate, utilitarian, legibility, versatility, clarity, neutral branding, efficient setting, grotesque, plainspoken, compact counters, open apertures, crisp terminals.
A straightforward sans with even stroke color and clean, squared terminals. Proportions are balanced and fairly compact, with round letters built on smooth circular/oval bowls and minimal modulation. Curves join stems with simple, un-fussy transitions, and diagonals in letters like A, V, W, X, and Y are crisp and stable. The lowercase shows a two-storey a and a single-storey g, with generally open forms and counters that stay clear at text sizes. Numerals are simple and workmanlike, matching the overall rhythm and spacing of the alphabet.
Well suited to interface copy, product text, and general-purpose body setting where clarity and neutrality are priorities. It can also handle headings and labels in corporate or informational contexts, and works reliably for signage and instructional material thanks to its steady spacing and uncomplicated forms.
The tone is neutral and contemporary, leaning toward an efficient, no-nonsense voice. It feels familiar and dependable rather than expressive, giving text a clean, matter-of-fact presence.
The design appears intended as a versatile, general-use sans that prioritizes legibility and consistency across sizes. Its restrained details and familiar structure suggest a focus on practical communication rather than stylistic personality.
Caps read slightly more assertive than the lowercase due to their broad, solid shapes, while the lowercase maintains a steady reading rhythm. Round letters (O, Q, o, e) appear smooth and consistent, and punctuation and symbols in the sample text sit comfortably without drawing attention away from the words.