Sans Normal Amgef 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Goga' by Narrow Type, 'Glence' by Nine Font, 'Mazzard' and 'Mazzard Soft' by Pepper Type, 'Gilmer' by Piotr Łapa, 'Mundial' by TipoType, and 'Clobber Grotesk' by Wordshape (names referenced only for comparison).
Keywords: ui text, product design, branding, signage, presentations, neutral, modern, clean, friendly, utilitarian, clarity, versatility, system design, modernity, readability, geometric, rounded, even, crisp, open.
A clean sans with predominantly geometric construction: round bowls, circular counters, and smoothly curved shoulders paired with straight, vertical stems. Stroke weight is even and consistent, with minimal modulation and crisp terminals. Proportions feel balanced and fairly open, with generous interior space in letters like O, e, and a, supporting clarity at larger and moderate sizes. The overall rhythm is steady and orderly, with a straightforward, contemporary silhouette across upper- and lowercase and numerals.
Well-suited for UI and product typography where a neutral, highly legible sans is needed, as well as straightforward branding, labels, and wayfinding. It also performs cleanly in presentations and editorial headlines where a modern, uncluttered voice is preferred.
The tone is neutral and modern, leaning slightly friendly due to its rounded forms and open counters. It reads as practical and approachable rather than expressive or decorative, making it feel at home in contemporary interface and brand systems.
The design appears intended as a general-purpose geometric sans that prioritizes clarity, consistency, and a contemporary look. Its even strokes and open shapes suggest an emphasis on reliable readability and a versatile, system-friendly aesthetic.
Curves are smooth and well-controlled, with round characters (C, G, O, Q) setting a geometric baseline that carries into the lowercase. The sample text shows consistent spacing and a calm texture, with clear differentiation among similar shapes (e.g., O vs 0, I vs l) at headline sizes.