Sans Normal Obgis 6 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Panton Rust' by Fontfabric and 'Devinyl' by Nootype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, playful, friendly, chunky, retro, informal, impact, approachability, display clarity, personality, soft corners, bulky, compact, bouncy, rounded terminals.
A heavy, rounded sans with compact proportions and softly squared curves. Strokes are thick and even, with low apparent contrast and a slightly springy, hand-cut feel in the way curves meet stems. Counters are relatively small for the weight, giving letters a dense, punchy silhouette, while apertures stay open enough to keep forms readable. The lowercase is simple and sturdy, with a single-storey a and g and short, blunt terminals that reinforce the chunky rhythm.
Best suited to display typography where impact and personality are priorities: headlines, posters, branding and logo lockups, packaging, and social graphics. It can work for short bursts of copy, but the dense letterforms and small counters suggest using generous sizes and spacing for longer text.
The overall tone is warm and approachable, leaning playful and slightly retro. Its oversized weight and rounded shapes feel casual and optimistic, making text look bold and friendly rather than severe or technical.
The design appears intended to deliver a bold, approachable voice through rounded geometry and thick, even strokes, emphasizing friendliness and high visibility in display settings.
Round letters like O and Q are notably full and circular, and diagonals (V, W, X, Y) appear broad and stable rather than sharp. Numerals follow the same chunky, rounded construction, reading clearly at display sizes with a consistent, cohesive color across lines of text.