Sans Normal Obgis 5 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Shelf' by 21Type, 'Adagio Sans' by Machalski, 'Qamari Sans' by NamelaType, 'Akagi' and 'Akagi Pro' by Positype, 'Gloriola' by Suitcase Type Foundry, and 'Cinta' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, playful, friendly, bouncy, chunky, informal, impact, approachability, playfulness, display clarity, rounded, bulky, soft corners, compact, lively.
A heavy, rounded sans with compact proportions and softened corners throughout. Strokes are consistently thick with minimal contrast, and curves dominate the construction, giving counters a plump, closed-in feel at smaller sizes. Several glyphs show subtly uneven or tilted terminals and slightly varied silhouette widths, creating a lively, hand-touched rhythm rather than a strictly geometric regularity. Numerals and capitals share the same dense, sturdy color, with generous interior shaping to keep forms distinguishable despite the mass.
Well-suited to headlines, short statements, and display settings where a bold, friendly voice is desired. It can work effectively for packaging, event graphics, playful branding, and youth-oriented or casual communications. For longer text, more generous size and spacing will help maintain clarity and avoid a heavy, crowded texture.
The overall tone is cheerful and approachable, with a buoyant, slightly quirky presence. Its chunky weight and rounded shapes feel friendly and attention-getting, suggesting casual confidence rather than formality or restraint.
The font appears designed to deliver maximum impact with an approachable, rounded silhouette, balancing sturdy readability with a subtly whimsical, less-than-mechanical rhythm. Its forms prioritize warmth and presence, aiming to feel modern and fun rather than strictly utilitarian.
The design reads best when given room to breathe: tight counters and the strong blackness can make long passages feel dense, while larger sizes emphasize the upbeat character and distinctive, slightly irregular outlines.