Slab Square Pehi 14 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Gimbal Egyptian' by AVP, 'Bluteau Slab' by DSType, and 'Weekly' by Los Andes (names referenced only for comparison).
Keywords: headlines, editorial, posters, packaging, branding, robust, traditional, confident, collegiate, impact, legibility, authority, heritage, utility, slab serif, bracketless, blocky, sturdy, crisp.
A sturdy slab serif with broad proportions, minimal stroke contrast, and square-ended, unbracketed serifs that read as bold blocks on the baseline and cap line. Curves are kept firm and slightly squared off, giving rounds (C, O, S) a controlled, engineered feel rather than a calligraphic one. Counters are generous and open, with a steady rhythm and clear, consistent join behavior across straight and curved forms. The lowercase maintains straightforward construction with a compact, workmanlike texture and blunt terminals that match the slabs.
Best suited to headlines, deck copy, and short-to-medium passages where a strong typographic voice is desired. It works well for editorial layouts, packaging, and brand systems that need a grounded, traditional presence, and it can also support signage or poster work where clarity and impact are priorities.
The overall tone feels dependable and institutional—serious without being delicate. Its blocky slabs and wide stance suggest heritage and authority, with a subtle collegiate/press-like energy that suits declarative, headline-forward typography.
The design appears intended to deliver a pragmatic, no-nonsense slab serif with high presence and consistent texture. Its squared terminals and broad proportions emphasize stability and legibility while projecting an authoritative, classic voice.
The numerals follow the same sturdy logic, with clear silhouettes and strong horizontal finishing that keeps figures stable in display settings. In text, the heavy slabs create a pronounced baseline and vertical cadence, producing a dense, confident color that remains readable at larger sizes.