Slab Square Pehi 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Corporative Slab' by Latinotype (names referenced only for comparison).
Keywords: book text, editorial, magazines, headlines, posters, classic, scholarly, trustworthy, robust, readability, authority, durability, publishing, slab serifs, bracketless, square terminals, sturdy, crisp.
This typeface is a sturdy slab-serif with flat, square-ended serifs and terminals, giving the letterforms a crisp, constructed feel. Strokes are largely even with minimal modulation, and the serifs read as firm blocks rather than delicately bracketed transitions. Proportions are balanced with open counters and clear apertures, supporting legibility in text. The lowercase shows a traditional, bookish structure with a two-storey a, a compact, well-defined e, and a straightforward, workmanlike rhythm across words and lines.
It fits well in long-form reading contexts such as books, magazines, and editorial layouts where a robust serif voice is desired. The strong slabs also make it effective for headlines, pull quotes, and posters that need a confident, traditional presence without ornate detailing.
The overall tone feels traditional and dependable, with a slightly industrial sturdiness that reads as confident rather than decorative. It conveys an editorial, academic flavor—serious, grounded, and made for sustained reading—while still having enough presence for emphatic headings.
The design intent appears to be a practical, highly legible slab-serif for general-purpose publishing—combining a classic text structure with firm, square serifs to add weight and authority on the page.
In running text, the font maintains a consistent texture with strong verticals and decisive slab serifs that hold up well at larger sizes. Numerals appear solid and clear, matching the same squared-off, sturdy construction as the letters.