Serif Normal Luluv 11 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Core Serif N' by S-Core and 'URW Antiqua' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, editorial, book text, branding, posters, bookish, traditional, authoritative, formal, readability, authority, classic tone, editorial impact, print feel, bracketed, oldstyle, calligraphic, robust, high-ink.
A robust serif with bracketed, wedge-like serifs and pronounced thick–thin modulation. Stems are sturdy and mostly straight, while rounds show clear stress and slightly tapered joins, giving the face an oldstyle, calligraphic backbone rather than a purely geometric build. Counters are compact and the overall color is dense, with strong horizontal elements and confident terminals. Numerals and capitals sit solidly with a stable, print-like rhythm, and the lowercase shows traditional forms such as a two-storey “g” and a double-storey “a.”
Well-suited to editorial headlines, magazine typography, and book work where a strong traditional serif texture is desired. The dense color and confident serifs also make it effective for branding, pull quotes, and posters that need a classic, authoritative feel.
The tone is classic and serious, with a distinctly editorial, book-page presence. Its weight and contrast project authority and clarity, reading as established and traditional rather than trendy or playful.
The design appears intended as a conventional serif with heightened presence—preserving classic book-type construction while amplifying weight and contrast for stronger emphasis in editorial and display contexts.
The serif treatment is consistently bracketed across the set, helping strokes transition smoothly into terminals and keeping texture even in larger text. The sample paragraph shows a strong typographic “voice” that maintains impact in display sizes while still retaining familiar text-face proportions.