Sans Normal Hokuw 3 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui labels, product branding, packaging, editorial, posters, friendly, approachable, playful, modern, approachability, readability, modernity, versatility, rounded, soft, monoline, open, airy.
A rounded, monoline sans with softly blunted terminals and gently curved joins throughout. The forms lean toward circular construction, with generous bowls and open apertures that keep counters clear. Strokes stay even and smooth, with subtle irregularity in curvature that gives the outlines a humanized, less mechanical feel. Capitals are clean and simple, while the lowercase includes single-storey a and g, contributing to an informal, contemporary rhythm.
Well-suited to interface labels, app/website headings, and brand systems that want a welcoming, contemporary feel. The open counters and simple shapes also make it a good candidate for short editorial passages, signage, and packaging where clarity and friendliness are both priorities.
The overall tone feels warm and easygoing, with a light, optimistic personality. Its rounded ends and open shapes read as friendly rather than strict, lending a casual, conversational voice to text without becoming overly quirky.
Likely intended as a versatile everyday sans that balances clean construction with a gentle, approachable warmth. The rounded terminals and single-storey lowercase forms suggest a goal of maintaining readability while projecting an informal, modern personality.
The design’s softness shows strongly in rounded corners and endcaps, producing a consistent, cohesive texture across both display sizes and paragraph samples. Curved characters (C, G, S, O) emphasize the font’s circular logic, while straight-sided letters retain softened transitions that avoid sharpness.