Sans Normal Labif 3 is a very bold, wide, low contrast, italic, tall x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, modern, energetic, confident, impact, momentum, display clarity, brand presence, oblique, geometric, rounded, compact, blocky.
A heavy, oblique sans with broad proportions and a compact, dense texture. The letterforms rely on simple geometric construction—round counters and smooth curves paired with blunt, straight terminals—creating a clean, high-impact silhouette. Strokes are consistently thick with minimal modulation, and spacing feels tight enough to read as a cohesive, poster-like block. Lowercase forms are large relative to capitals, with sturdy bowls and short apertures that emphasize mass and uniformity.
Best suited to short-form, high-visibility typography such as headlines, posters, sports and athletic branding, and bold product packaging. It can also work for signage or UI moments that need strong emphasis, though the dense weight and tight apertures make it less ideal for long passages at small sizes.
The overall tone is punchy and forward-leaning, with a contemporary, performance-oriented feel. Its slanted stance and wide shapes suggest speed and momentum, while the heavy weight reads as confident and attention-seeking. The effect is bold and practical rather than delicate or refined.
The design appears intended as a no-nonsense, modern display sans that combines geometric simplicity with a strong oblique slant for motion and impact. It prioritizes immediate legibility and brand presence through thick strokes, broad proportions, and a compact, unified rhythm.
Round characters like O/C/e maintain smooth, circular counters, while diagonal-heavy letters (A, K, V, W, X, Y) reinforce the dynamic, italic rhythm. Numerals match the same dense, geometric approach, staying clear and impactful in display settings.