Sans Normal Kirur 4 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, playful, casual, lively, friendly, handmade, approachability, handmade tone, expressive display, friendly branding, rounded, brushlike, soft terminals, dynamic, informal.
A slanted, rounded sans with a brush-drawn feel and gently swelling strokes. Letterforms are built from smooth, elliptical curves with soft, tapered terminals and occasional pointed joins, creating a lively rhythm across words. Counters are open and generous, and curves dominate over straight segments, giving the design a buoyant, flowing texture. The overall impression is clean and cohesive despite the hand-rendered energy, with slightly varied character widths that keep text moving.
Well-suited to short-to-medium display text where a friendly, energetic voice is desired—such as branding, packaging, posters, event graphics, and social media titles. It also works for pull quotes and signage when set with enough size and breathing room to let the rounded shapes and stroke taper read clearly.
The font reads as upbeat and approachable, with an informal handwritten tone that feels conversational and spirited. Its rounded shapes and soft endings keep it friendly, while the italic slant and brisk strokes add momentum and a sense of personality.
The design appears intended to combine the clarity of a rounded sans with the warmth and motion of hand-drawn lettering. Its consistent curve logic and softened terminals suggest a goal of delivering an approachable, characterful headline style that feels human without becoming overly decorative.
In the sample text, the spacing and rounded counters help maintain readability at display sizes, while the tapered strokes and pointed joins become more expressive in larger settings. Numerals match the same flowing, brushlike construction, keeping mixed text consistent.