Slab Rounded Orju 2 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: editorial, packaging, branding, posters, signage, friendly, retro, approachable, sturdy, warm, soften slab, improve readability, retro warmth, print friendly, rounded slab, soft serifs, ink-trap feel, bracketed, robust.
A sturdy slab-serif design with softly rounded, bracketed serifs and terminals that give the forms a cushioned, ink-friendly feel. Strokes are even and low-contrast, with generous bowls and open counters that keep text color steady. The proportions read slightly expansive, and the rhythm is calm and consistent, with rounded joins and gentle curves tempering the otherwise solid, rectangular structure.
It suits editorial settings where a comfortable, steady text color is needed, especially for headings, pull quotes, and short passages. The rounded slabs also work well for branding and packaging that want a friendly, trustworthy voice, and for posters or signage where clarity and presence are important without feeling severe.
The overall tone is warm and approachable, blending a utilitarian, dependable presence with a subtly nostalgic, printed character. Rounded details and soft corners reduce sharpness, making it feel friendly rather than formal, while the slabs keep it grounded and confident.
The design appears intended to combine the authority and structure of a slab serif with softened, rounded detailing to improve approachability and readability. Its even stroke weight and open counters suggest an aim for dependable performance in both display and text-like sizes, while the rounded finishing adds personality and warmth.
The lowercase shows single-storey construction where expected (notably the ‘g’) and rounded shoulders on letters like ‘n’ and ‘m’, reinforcing the soft, approachable texture. Numerals are clear and sturdy, with simple shapes and rounded terminals that match the letterforms. In the text sample, the font maintains an even, readable texture and a distinctly “printed” voice reminiscent of book or editorial slabs with softened edges.