Sans Normal Sarub 2 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, subheads, captions, posters, packaging, efficient, modern, utilitarian, friendly, editorial, space-saving, clarity, neutrality, consistency, readability, condensed, rounded terminals, soft corners, compact counters, tall proportions.
A condensed sans with smooth, rounded terminals and consistently low stroke modulation. Curves are clean and slightly ovalized, and joins are simple and unobtrusive, producing an even, steady color in text. Proportions are tall and compact, with modest apertures and compact counters that reinforce a tight, economical rhythm.
Well-suited to layouts where space is at a premium, such as headlines, subheads, captions, and data-dense settings. The condensed proportions and steady stroke behavior also make it a good fit for posters, packaging, UI labels, and wayfinding-style typography where a compact, orderly texture is desirable.
This typeface feels brisk, practical, and slightly quirky in a friendly way. Its condensed stance gives it an efficient, editorial tone, while the softened corners keep it approachable rather than severe. Overall it reads as straightforward and modern with a hint of utilitarian charm.
The design appears intended to pack information into limited horizontal space while staying calm and readable. Rounded terminals and restrained detailing suggest a focus on clean reproduction and a neutral voice that can support a wide range of content without calling excessive attention to itself.
The overall rhythm is tight and vertical, with smooth curves and minimal ornamentation. Numerals follow the same compact, rounded construction, helping mixed alphanumeric text maintain a consistent, narrow footprint.