Sans Normal Arkaf 2 is a regular weight, normal width, low contrast, upright, short x-height font.
Keywords: ui text, branding, editorial, packaging, posters, friendly, casual, playful, approachable, warm, readability, approachability, personality, versatility, humanist, soft, rounded, open, quirky.
This typeface uses clean, largely uniform strokes with softly rounded terminals and gently irregular curves that give it a human, hand-guided feel. Proportions are relaxed: bowls are roomy, counters stay open, and rounded letters like O and Q read as slightly organic rather than mechanically perfect. Uppercase forms are straightforward and legible, while the lowercase shows more personality with single-storey shapes and subtly varied widths. Numerals follow the same easy, rounded construction and remain clear at text sizes.
It works well for user interfaces, product copy, and editorial text where a welcoming voice and dependable legibility are needed. The subtle personality also suits branding, packaging, and headlines that benefit from a soft, approachable presence rather than a strict geometric look.
The overall tone is friendly and informal, with a mild quirkiness that keeps it from feeling corporate or rigid. It suggests everyday clarity—approachable, conversational, and slightly playful without turning into a novelty style.
The design appears intended to balance everyday readability with a gentle, humanist charm. It aims to provide a clean sans foundation while introducing soft curves and small idiosyncrasies to create a more personable texture in both headlines and continuous reading.
The rhythm in running text feels airy and readable due to open apertures and uncluttered joins, while the modestly distinctive details in letters like a, g, and Q add character for display use. The silhouette stays consistent across cases, keeping the design cohesive even as it introduces small, humanist irregularities.