Sans Normal Arkaf 15 is a regular weight, normal width, low contrast, upright, short x-height font.
Keywords: editorial, books, branding, packaging, posters, friendly, bookish, classic, warm, quirky, readability, approachability, editorial tone, general purpose, distinct character, soft terminals, humanist, open apertures, generous counters, compact lowercase.
This typeface uses softly rounded, humanist construction with gently flared strokes and subtly tapered terminals that keep the forms lively without strong contrast. Uppercase letters are clean and open, with broad curves in C/O/Q and a simple, readable structure across the alphabet. The lowercase feels compact with a relatively small x-height and prominent ascenders, while bowls and counters remain generous for clarity. Numerals follow the same rounded rhythm, with a straightforward, text-friendly presence that pairs well with the letterforms.
It suits editorial layouts, book or magazine typography, and other longer reading contexts where a relaxed, human tone is desired. The clean uppercase also works well for headings and branding, while the lowercase’s compact proportions can help maintain a tidy texture in dense text settings.
The overall tone is approachable and slightly old-school, balancing clarity with a hint of personality. Its softened edges and calm rhythm give it a friendly, editorial voice rather than a strictly technical or geometric one.
The design appears intended to deliver a clear, general-purpose sans with softened, humanist details that add warmth and distinctiveness. It aims for an even reading rhythm and versatile use from display lines down into comfortable text sizes.
Round letters stay smooth and consistent, and joins avoid sharp spikes, contributing to an even texture in text. The shapes lean toward readability through open interior space and moderate spacing, producing a steady, comfortable line of copy.