Sans Normal Pimeg 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Orgon Plan' by Hoftype, 'Argumentum' by Kostic, 'Fact' by ParaType, and 'Point Panther' by Sarid Ezra (names referenced only for comparison).
Keywords: posters, sports branding, logos, packaging, headline, sporty, retro, punchy, playful, impact, motion, brand voice, display, rounded, oblique, soft corners, compact, chunky.
A heavy, oblique sans with rounded, swollen shapes and softly squared corners that keep the letterforms friendly despite the mass. Strokes are consistently thick with minimal visible contrast, and curves are built from broad elliptical bowls and smooth joins. Terminals tend to be blunt and slightly angled, giving the face a cut, forward-leaning momentum. Counters are relatively tight (notably in O, B, 8, 9), and the overall texture reads compact and dense, especially in longer lines. Figures are bold and simple, matching the letters’ broad, rounded construction.
Best suited to headlines, posters, and short emphatic copy where its bold, forward-leaning forms can carry impact. It can work well for sports or lifestyle branding, packaging callouts, and logo wordmarks that benefit from a compact, high-energy silhouette.
The overall tone is energetic and upbeat, with a sporty, retro flavor reminiscent of mid-century advertising and athletic branding. Its heavy slant and compact rhythm create a sense of motion and urgency, while the rounded construction keeps it approachable rather than aggressive.
The design appears aimed at delivering maximum impact with a fast, dynamic slant and rounded, substantial forms. Its construction prioritizes strong silhouettes and a cohesive, chunky rhythm for attention-grabbing display typography rather than quiet, text-heavy reading.
The oblique angle and thick joins create strong word shapes at larger sizes, but the tight internal spaces and dense color can make long passages feel heavy. The lowercase shows a friendly, informal character with rounded shoulders and compact proportions, reinforcing a display-first personality.