Sans Normal Meroj 2 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'FS Pimlico' by Fontsmith; 'Akwe Pro' by ROHH; 'Multi' by Type-Ø-Tones; and 'Fuse V.2', 'Fuse V.2 Printed', and 'Gardenia' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, playful, friendly, retro, punchy, casual, impact, approachability, fun, retro flavor, display clarity, rounded, bouncy, soft corners, chunky, warm.
A heavy, rounded sans with an overall rightward slant and softly squared terminals. Strokes stay broadly even while curving into bulbous joins, creating a cushioned, almost inflated feel. Counters are compact and openings tend to be tight, which boosts solidity in headlines. The lowercase is simple and sturdy, with single-storey forms and short, thick shoulders; the uppercase feels wide and blocky with generously rounded corners. Numerals follow the same chunky construction with stable, low-contrast shapes and minimal interior space.
Well-suited for short, high-impact settings like posters, social graphics, packaging, and expressive brand marks where bold presence and friendliness are priorities. It can work for display copy and callouts, but extended paragraphs will benefit from larger sizes and looser spacing for clarity.
The tone is upbeat and approachable, with a lively, bouncy rhythm that reads as informal and fun. Its soft geometry and heavy weight suggest a retro-comic energy rather than a strict, corporate voice.
Designed to deliver maximum visual punch with a soft, welcoming character, pairing a bold rounded skeleton with an energetic italic stance. The forms prioritize personality and immediate recognition over minimalist neutrality.
The italic slant is built into the letterforms rather than appearing as a mechanical skew, and the rounded terminals help keep dense text from looking sharp or aggressive. Because counters are small at this weight, it performs best when given breathing room through sizing and tracking.