Script Etmaw 2 is a very bold, narrow, medium contrast, italic, short x-height font.
Keywords: headlines, posters, packaging, branding, stickers, playful, retro, friendly, whimsical, bouncy, hand-lettered feel, display impact, cheerful tone, retro flavor, rounded, brushy, soft terminals, looped, compact.
A heavy, brush-like script with rounded forms and compact proportions. Strokes show gentle swelling and tapered entries, with soft, blunted terminals that feel inked rather than engineered. Letterforms lean forward and keep a lively baseline rhythm, mixing joined script behavior with occasional separated shapes for clarity. Uppercase characters are ornate and loopy, while lowercase stays simpler and more compact, creating a clear hierarchy in text.
Best suited to display settings where the thick strokes and playful movement can be appreciated—such as posters, product packaging, café or boutique branding, and social graphics. It works especially well for short phrases, logos, and punchy callouts where warmth and personality are more important than long-form readability.
The overall tone is upbeat and approachable, with a nostalgic, mid-century hand-lettered flavor. Its chunky curves and buoyant movement read as informal and charming rather than refined, giving headlines a cheerful, personable voice.
The design appears intended to mimic confident hand-lettering with a brush or marker: bold, flowing, and decorative, with a clear emphasis on charm and impact. It prioritizes expressive silhouettes and rhythm for attention-grabbing titles and brand-forward messaging.
Counters are relatively tight and the shapes are strongly simplified, which boosts punch at larger sizes but can make dense passages feel dark. Numerals are bold and rounded, matching the letterforms’ soft, brushy construction and maintaining the same energetic slant.