Script Etrih 2 is a very bold, normal width, medium contrast, italic, short x-height font.
Keywords: logos, packaging, posters, headlines, social media, playful, retro, friendly, casual, whimsical, display impact, friendly tone, retro flavor, hand-painted feel, rounded, bouncy, soft, chunky, brushy.
A heavy, rounded script with a pronounced forward slant and smooth, brush-like swelling in the strokes. Letterforms are built from plump curves and teardrop terminals, with gentle modulation that suggests a pressure-based tool while keeping edges clean and consistent. Caps are decorative and looped, leaning on broad bowls and swooping entry strokes, while the lowercase maintains a compact, bouncy rhythm with occasional partial joins and lively ascender/descender shapes. Numerals match the letterforms with soft, bulbous silhouettes and a cohesive, handwritten flow.
Best suited to branding and display applications such as logos, product packaging, posters, and promotional headlines where its bold, handwritten character can take center stage. It also works well for short, energetic lines in social graphics, menus, and storefront-style wording where a friendly, retro script is desired.
The overall tone is upbeat and approachable, with a nostalgic sign-painting feel and a hint of confectionery charm. Its bold, rounded gestures read as friendly and informal, making text feel conversational and warm rather than formal or restrained.
The design appears intended to deliver a bold, eye-catching handwritten script with a smooth brush rhythm and rounded, inviting forms. It prioritizes personality and impact over strict formal calligraphy, aiming for a confident, cheerful look that feels hand-rendered yet consistent.
The style relies on strong silhouette and generous curves, which helps it hold together at display sizes. Dense internal counters and the thickened joins can make small sizes feel tight, especially in longer lines, so breathing room in tracking and leading can help.