Serif Normal Lubur 12 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Albra' by BumbumType, 'Sole Serif' by CAST, 'Accia Moderato' by Mint Type, and 'Acta Pro' by Monotype (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, branding, classic, authoritative, literary, traditional, heritage, impact, readability, authority, editorial voice, bracketed, flared, tapered, stately, robust.
A robust serif with strong vertical stress and pronounced contrast between thick stems and finer connecting strokes. Serifs are bracketed and slightly flared, giving terminals a carved, wedge-like finish without becoming slabby. Proportions are generous with broad capitals and open counters; curves are smoothly modeled and the joins feel sculpted rather than mechanical. The lowercase shows a compact, sturdy build with a clear two-storey “g,” a rounded “a,” and a deep, confident “t” crossbar, while numerals appear weighty and legible with traditional shapes.
Well-suited to headlines and deck copy where a traditional serif voice is desired, such as magazines, opinion sections, and cultural/editorial layouts. Its strong shapes and pronounced contrast also make it effective on book covers, posters, and brand marks that benefit from a classic, authoritative tone.
The overall tone is classic and self-assured, leaning toward bookish formality and editorial seriousness. It feels established and traditional, with a confident presence that reads as institutional and dependable rather than casual or playful.
Likely intended as a contemporary take on a traditional text serif, optimized to deliver strong impact in display settings while maintaining familiar, readable letterforms. The combination of sculpted serifs and sturdy proportions suggests a goal of conveying heritage and credibility with modern clarity.
The design emphasizes a steady rhythm and strong silhouette at larger sizes, with crisp serif transitions that add texture in headlines. The heavy weight and generous widths make punctuation and figures feel prominent, supporting display use while remaining grounded in conventional text-serif structure.