Sans Normal Apgoh 13 is a regular weight, wide, monoline, upright, normal x-height font.
Keywords: ui text, wayfinding, editorial, branding, presentations, modern, neutral, clean, friendly, technical, versatility, clarity, neutrality, modernization, system design, geometric, rounded, open counters, high legibility, even rhythm.
A clean geometric sans with smooth, circular curves and consistent, even stroke color. The design favors open counters and generous apertures, giving forms like C, S, and e a clear, breathable interior. Terminals are mostly straight and crisp, while bowls are round and well-balanced; the lowercase shows simple, single-storey shapes (notably a and g) that keep the texture uncluttered. Uppercase proportions feel broad and steady, with a straightforward, engineered construction and minimal contrast.
This style suits interface typography, product and corporate branding, and information-forward layouts where clarity at a range of sizes matters. Its open shapes and even rhythm also work well for editorial headings and short-to-medium passages, and the consistent numerals make it a solid choice for dashboards, labels, and data-adjacent communication.
The overall tone is modern and matter-of-fact, with a gentle friendliness coming from the rounded geometry. It reads as calm and dependable rather than expressive or decorative, suggesting clarity, efficiency, and approachability.
The design appears aimed at a versatile, general-purpose sans that prioritizes clarity and consistency, using geometric construction to stay contemporary while remaining easy to read. It’s built to feel unobtrusive in continuous use, with enough warmth in the curves to avoid a stark, overly rigid impression.
Diagonal strokes and joins (as in K, V, W, and X) are clean and direct, while curved letters maintain smooth continuity without sharp corners. Numerals follow the same rounded logic, producing a consistent voice between text and figures.