Sans Normal Arluf 2 is a regular weight, wide, monoline, upright, normal x-height font.
Keywords: ui text, branding, signage, headlines, presentations, modern, neutral, clean, friendly, open, clarity, versatility, contemporary neutrality, systematic geometry, geometric, rounded, smooth, crisp, spacious.
A clean sans with predominantly geometric construction: round counters, smooth circular bowls, and straightforward joins. Strokes remain even and consistent, with soft curves balanced by flat terminals on many vertical and horizontal strokes. Proportions are on the wider side with generous internal space, producing a calm rhythm and clear word shapes. Numerals and capitals follow the same restrained geometry, keeping forms simple and legible without ornamental features.
This font suits interface text, product and corporate branding, and general-purpose editorial use where a clean, contemporary sans is needed. Its broad proportions and open counters also make it a good fit for signage and display settings, and for presentation materials where clarity at a distance matters.
The overall tone is modern and neutral, with an approachable, friendly clarity driven by rounded forms and open spacing. It feels contemporary and functional rather than expressive, supporting a straightforward voice that stays out of the way of the content.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and consistency through geometric, rounded construction and steady stroke weight. It aims to provide a neutral typographic voice that performs reliably across common digital and print contexts.
Curves appear carefully regularized, giving bowls and rounds a consistent, polished look. The sample text suggests comfortable readability at larger sizes, where the open counters and broad proportions help keep lines from feeling dense.