Slab Contrasted Pipi 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Gold' by FontMesa and 'Typewriter' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, logos, assertive, retro, hearty, rugged, friendly, impact, readability, heritage, display, solidity, chunky, bracketed, blocky, ink-trap feel, sturdy.
A heavy slab serif with broad proportions, compact internal counters, and strongly squared terminals. The serifs are thick and mostly bracketed, giving the joins a softened, slightly carved look rather than razor-sharp corners. Strokes show clear but controlled modulation, with a consistent rhythm that keeps the dense letterforms from becoming muddy at display sizes. Lowercase forms are robust and relatively large, with single-storey a and g, and a sturdy, utilitarian figure set that matches the caps’ weight and width.
Best suited to display typography where its weight and slabs can hold attention—headlines, posters, storefront or wayfinding signage, and bold packaging systems. It can also work for short editorial callouts or brand marks where a sturdy, traditional slab serif character is desired.
The overall tone is confident and workmanlike, with a vintage, poster-like presence. Its chunky slabs and softened joins feel approachable and traditional, evoking classic print vernacular such as headlines, signage, and packaging.
The font appears designed to deliver maximum impact with a classic slab-serif structure, balancing strong, wide letterforms with enough modulation and bracketing to stay readable and controlled. Its forms prioritize solidity and presence, aiming for reliable legibility in bold, attention-driven settings.
The design leans on large slabs and tight apertures, creating strong color on the page and a pronounced horizontal emphasis. The ampersand and punctuation in the sample text carry the same blocky, no-nonsense construction, reinforcing a cohesive, bold editorial voice.