Sans Normal Korev 12 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'Apres' by Font Bureau, 'Masserini' by Studio Sun, and 'Entendre' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, urgent, modern, punchy, energetic, impact, speed, emphasis, compactness, modern branding, oblique, condensed, rounded, clean, streamlined.
A compact, oblique sans with thick, even strokes and tightly controlled proportions. Curves are smooth and round, counters stay fairly open for the width, and joins are clean with minimal modulation. The slant is consistent across caps, lowercase, and figures, giving the whole set a forward-leaning rhythm. Letterforms favor simple, geometric construction with a lively mix of straight segments and broad arcs, producing clear silhouettes at display sizes.
Best suited to short, high-impact applications such as headlines, promotional copy, posters, sports and fitness branding, and bold interface or signage moments where quick recognition matters. It can work for brief text blocks when generous line spacing is used, but its dense texture favors display-led typography.
The overall tone is energetic and assertive, with a fast, forward motion created by the strong slant and dense color. It reads contemporary and action-oriented, suggesting speed, emphasis, and confidence rather than quiet neutrality.
Designed to deliver a strong, compact voice with a sense of speed and emphasis. The consistent oblique angle and simplified geometric shapes suggest an intention to perform in branding and promotional contexts where impact and momentum are priorities.
Spacing appears tuned for compact setting, creating a solid typographic texture in lines of text. The figures match the letterforms’ slanted stance and heavy weight, making them suitable for prominent numeric emphasis alongside headlines.