Sans Normal Amrof 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Futura EF' by Elsner+Flake; 'Futura Now' by Monotype; 'Futura ND', 'Futura ND Alternate', and 'Futura Next' by Neufville Digital; 'Futura PT' by ParaType; 'Futura Round' by URW Type Foundry; and 'Noticia' and 'Noticia Rounded' by Wiescher Design (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, signage, friendly, modern, approachable, playful, confident, clarity, warmth, modernity, versatility, impact, geometric, rounded, soft corners, large counters, open forms.
A clean, geometric sans with sturdy strokes and rounded, softly squared terminals. Curves are built from near-circular forms with generous counters, giving letters like O, C, and G a smooth, even rhythm. Uppercase proportions feel compact and stable, while lowercase forms are simple and highly legible, with single-storey a and g and a straightforward, rounded e. The overall texture is solid and even, with clear joins and minimal stroke modulation.
This style performs well in branding and identity systems, display headlines, and short-to-medium UI or marketing copy where clarity and personality are both desired. The strong shapes and open counters support quick recognition at distance, making it a good fit for signage, packaging, and promotional graphics.
The font reads as friendly and contemporary, balancing a confident, poster-ready presence with an approachable warmth. Its rounded geometry and uncomplicated letterforms lend it a casual, upbeat tone suited to welcoming messages and modern brand voices.
The design intention appears focused on a contemporary geometric sans that feels welcoming rather than austere. By pairing robust strokes with rounded terminals and simple, familiar lowercase constructions, it aims for high impact with easy readability and an upbeat, accessible character.
Diagonal-heavy letters (A, K, V, W, X, Y) show crisp angles against the otherwise rounded system, creating a lively contrast without feeling sharp. Numerals are similarly geometric and sturdy, matching the caps’ weight and curvature for consistent mixed text.