Serif Normal Mafe 3 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Poynter Old Style' by Font Bureau (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, branding, authoritative, traditional, stately, formal, impact, readability, tradition, authority, editorial tone, bracketed, ball terminals, crisp, robust, classic.
A robust serif design with strong thick–thin modulation and pronounced bracketed serifs. Strokes are full and steady, with crisp terminals and slightly rounded transitions that keep counters open despite the heavy weight. The proportions read moderately broad, with a stable vertical axis and a deliberate, slightly “carved” feel in joins and shoulders. Capitals are sturdy and commanding, while the lowercase keeps a conventional text rhythm with clear differentiation between stems, bowls, and diagonals.
This style is well suited to headlines and deck copy where a strong serif voice is desired, especially in editorial layouts and cover work. It can also serve in branding contexts that call for a traditional, trustworthy tone, and in posters or announcements where bold typographic emphasis is needed.
The overall tone is traditional and authoritative, evoking classic book and newspaper typography with a confident, formal presence. Its bold color on the page feels declarative and institutional, suitable for messaging that needs gravitas and clarity.
The design appears intended as a classic, conventional serif with elevated contrast and a heavier-than-text presence, aiming to deliver a confident editorial look. Its shapes prioritize recognizable letterforms and strong page color for impactful reading in short to medium passages and display settings.
The numerals and uppercase forms carry a particularly strong headline color, with clear shapes designed to hold up at display sizes. The punctuation and ampersand shown in the sample text match the same sturdy, high-contrast logic, helping the font maintain a consistent voice across text and titling.