Sans Normal Buger 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, signage, presentations, modern, neutral, clean, approachable, corporate, versatility, legibility, clarity, contemporary branding, everyday text, open apertures, low stroke modulation, rounded terminals, geometric influence, generous spacing.
A clean, contemporary sans with broadly even stroke thickness and subtly softened terminals. Capitals show simple geometric construction—round bowls on C/G/O with smooth curves, a wide, open U, and a sharply peaked A with a relatively low crossbar. Lowercase forms are straightforward and readable, with a two-storey a, single-storey g, a short-shouldered r, and a compact t with a short cross stroke. Counters are open and proportions feel balanced, producing a steady rhythm in both the grid and paragraph sample.
It works well for interface typography, product and marketing copy, and general editorial settings where clarity and a contemporary look are needed. The even color and open counters also suit wayfinding and on-screen headlines, while remaining comfortable for paragraph text at moderate sizes.
The overall tone is modern and neutral, with a calm, functional voice that stays out of the way of the message. Its smooth curves and open shapes give it an approachable, contemporary feel rather than a technical or retro one.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and neutrality, combining geometric simplicity with conventional, highly legible lowercase forms for broad everyday use.
Numerals appear lining and clear, with simple, familiar shapes suited to UI and informational settings. Round letters (O/Q/0/8/9) stay visually stable, and diagonals (V/W/X/Y) are crisp without looking sharp or aggressive.