Sans Normal Keruh 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mayberry' by Ascender, 'Elisar DT' by DTP Types, 'FF Milo' by FontFont, 'Mute' by Indian Type Foundry, 'Akwe Pro' by ROHH, and 'Ambra Sans' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sports graphics, packaging, sporty, dynamic, confident, modern, punchy, emphasis, motion, impact, modernity, display focus, oblique, geometric, rounded, compact, high-impact.
A heavy, oblique sans with broad, rounded forms and smooth, low-contrast strokes. The shapes lean consistently forward with a tight, compact fit and sturdy counters, giving letters a dense, energetic texture. Terminals are clean and largely straight-cut, while curves stay full and even, producing a crisp silhouette in both caps and lowercase. Numerals follow the same forward slant and solid construction, reading clearly at display sizes.
Best suited to short, high-impact text such as headlines, posters, campaign lines, and brand marks where the slanted stance adds urgency and motion. It also works well for sports or action-oriented graphics, product packaging callouts, and bold UI accents where strong emphasis is needed.
The overall tone is energetic and assertive, with an athletic, forward-moving feel. Its strong weight and steady slant create a sense of momentum and emphasis, lending the face a confident, contemporary voice.
This design appears intended as a forceful, contemporary sans for display settings, combining geometric roundness with a pronounced forward slant to maximize energy and immediacy while keeping letterforms straightforward and highly legible at larger sizes.
Capitals are simple and robust with minimal detailing, while the lowercase maintains a single-storey rhythm in round letters and a compact, utilitarian feel. The italic angle is pronounced enough to signal motion without becoming calligraphic, keeping the style firmly in a modern sans direction.