Sans Normal Pukay 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Dexa Round' by Artegra and 'Breul Grotesk' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, sports branding, playful, friendly, punchy, sporty, retro, impact, approachability, energy, display clarity, rounded, soft corners, chunky, bouncy, compact counters.
This typeface is a heavy, rounded sans with a pronounced rightward slant and softly blunted terminals. Letterforms are built from broad, even strokes and generous curves, producing a smooth, inflated silhouette rather than sharp geometry. Counters are relatively compact (notably in O, P, R, a, e), and the overall rhythm feels lively due to the combination of wide forms and dynamic italic construction. The lowercase shows simplified, sturdy shapes with single-storey a and g, a short crossbar on t, and a friendly, open-shouldered r.
It performs best in short, high-impact settings such as headlines, poster typography, event graphics, packaging, and brand marks that benefit from a friendly, energetic voice. It can also work for emphasis in UI or social graphics where a bold, rounded italic is needed for callouts and buttons.
The overall tone is upbeat and approachable, with a bold, energetic presence that reads as fun rather than formal. Its rounded shapes and strong slant give it a sporty, promotional feel, suggesting motion and enthusiasm. The density and softness together create a confident, kid-friendly warmth.
The design appears intended to deliver maximum visual impact with a welcoming, rounded character, pairing strong weight with an energetic slant for expressive display use. Its simplified, sturdy constructions prioritize immediacy and personality over restraint, targeting branding and promotional contexts.
At text sizes the weight and compact internal spaces emphasize silhouette recognition over fine detail, making spacing and line breaks feel visually dense. Numerals match the same rounded, heavy construction, with clearly differentiated shapes and a consistent forward-leaning stance.