Serif Other Ekby 7 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, editorial, dramatic, vintage, theatrical, assertive, display impact, distinctiveness, vintage flavor, graphic texture, high-contrast cut-ins, ink-trap feel, chiseled, notched, ball terminals.
This serif display face is built from strong, compact strokes with crisp triangular cut-ins and wedge-like notches that slice into bowls, joins, and terminals. Serifs read as sharp, bracketless wedges, while many curves show deliberate internal gaps that create a stencil-like rhythm without fully breaking the letterforms. Counters are relatively small and the overall color is dense, with sturdy verticals and confidently rounded bowls. Details such as the curled descender on the lowercase g, the spurred shapes in letters like a and r, and the distinctive, notched diagonals (notably in V/W/X) reinforce a carved, constructed look.
Best suited to display typography such as headlines, posters, and brand marks where its carved details can be appreciated. It can add distinctive character to packaging and editorial titling, especially in short phrases and high-contrast layouts.
The tone is bold and theatrical, combining a classic serif silhouette with edgy, engineered interruptions that feel like cut paper, chisel marks, or ink-trap accents. It suggests vintage showcards and editorial headlines, but with a modern, graphic sharpness that reads intentional and decorative rather than purely traditional.
The design appears intended to merge a traditional serif framework with decorative, chiseled cut-ins that create an immediately recognizable texture and a sense of crafted, engraved construction. The goal seems to be strong impact and personality in display settings rather than neutral text readability.
The notches and interior cuts become more apparent at larger sizes, where they add texture and sparkle to word shapes; in smaller settings they may visually close up and increase the perceived weight. Figures follow the same sculpted logic, with angular incisions and a strong, poster-like presence.