Serif Other Embi 2 is a bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, book covers, magazine titles, branding, dramatic, theatrical, retro, editorial, ornate, display impact, decorative serif, stylized engraving, retro editorial, brand distinctiveness, flared, notched, high-waisted, calligraphic, cut-in.
This typeface uses a heavy, sculpted serif construction with prominent triangular notches and cut-ins that break up the strokes like stencil-like incisions. Curves are wide and swelling, while verticals stay sturdy and fairly even, creating a strong black texture across lines. Serifs and terminals are sharply flared and often wedge-shaped, with pointed interior joins and clipped apertures that give letters a carved, faceted look. The lowercase is compact and high-waisted with a large x-height, and the overall rhythm alternates between solid masses and crisp negative slivers created by the distinctive internal cuts.
Best suited to display typography such as headlines, posters, magazine or book titles, and branding where its carved, notched detailing can remain clear. It can also work for short pull quotes or packaging text when set large with comfortable spacing to preserve the internal cuts and sharp terminals.
The tone is bold and stage-ready, mixing classical serif formality with a playful, showy sense of cut paper or carved lettering. Its sharp wedges and dramatic counters evoke a retro editorial mood with a slightly eccentric, boutique character, making text feel assertive and stylized rather than purely neutral.
The design appears intended to reinterpret a traditional serif into a decorative, high-impact display face by introducing consistent wedge flares and stencil-like incisions. The goal seems to be strong presence and a memorable silhouette, prioritizing distinctive texture and personality in large sizes.
In the sample text, the dense blackness and frequent internal notches create a lively sparkle that reads best at display sizes. Round letters like O/Q and numerals show strong, symmetrical carving effects, while diagonals (V/W/X/Y) emphasize sharp wedge terminals and triangular joins, reinforcing the faceted theme.