Script Immog 10 is a light, narrow, high contrast, upright, short x-height font.
Keywords: invitations, headlines, book covers, branding, packaging, whimsical, storybook, quaint, playful, vintage, handcrafted feel, decorative titles, elegant voice, vintage charm, calligraphic, flourished, swashy, organic, lively.
This font presents a calligraphic, hand-drawn script with an upright stance and a lively, slightly irregular rhythm. Strokes show pronounced contrast between thin hairlines and fuller downstrokes, with tapered terminals that often finish in small hooks or teardrop-like ends. Letterforms are generally narrow with generous ascenders and descenders, and many capitals feature gentle swashes and curved entry/exit strokes. The texture is crisp and ink-like, with consistent stroke logic across the alphabet while preserving a human, drawn quality in curves and joins.
It works best for display settings where personality is desired—such as invitations, greetings, boutique branding, packaging, and editorial or book-cover headlines. In longer passages it can remain readable at comfortable sizes, but its thin hairlines and ornamental capitals are most effective when given space and size to breathe.
The overall tone feels whimsical and storybook-like, blending a polite formality with playful flourish. Its swashy capitals and delicate hairlines suggest a touch of vintage charm, making text feel expressive and handcrafted rather than strictly utilitarian.
The design appears intended to deliver a refined handwritten voice—formal enough for elegant titles yet animated by swashes and tapered pen-like terminals. It aims to evoke a crafted, slightly old-world feel while maintaining clear letter recognition for short to medium text runs.
Uppercase forms read as more decorative than the lowercase, with pronounced curved strokes that help create a signature-like presence in headings. Numerals follow the same calligraphic logic, with narrow proportions and tapered endings, keeping the set visually cohesive in mixed text.