Sans Normal Wagat 5 is a regular weight, normal width, medium contrast, upright, short x-height font.
Keywords: branding, packaging, editorial, posters, children’s, friendly, folksy, playful, casual, warm, human warmth, handmade feel, friendly display, informal readability, rounded, soft, humanist, calligraphic, lively.
A rounded, humanist sans with softly flared stroke endings and a subtly calligraphic modulation. Curves are broad and open, while joins and terminals often taper into wedge-like tips, giving the outlines a hand-drawn rhythm without becoming script-like. Proportions feel slightly irregular across characters, with generous bowls and counters and a generally compact lowercase that keeps the texture dense but readable. Numerals follow the same soft, slightly angled stress and rounded construction, maintaining a consistent, organic color across lines of text.
Well suited to branding and packaging that benefits from a friendly, artisanal voice, as well as posters and short editorial headlines where personality is desirable. It can also work for children’s or family-oriented materials, quotes, and titling where a warm, informal texture helps set the mood.
The overall tone is approachable and informal, balancing clarity with a handmade, storybook charm. Its lively terminals and gentle modulation add warmth and personality, making the text feel conversational rather than strictly utilitarian.
The letterforms appear intended to blend the straightforward structure of a sans with a hand-rendered, brush-tinged finish. The goal seems to be an everyday, readable face that still carries distinctive character through tapered terminals, rounded geometry, and subtly varied proportions.
The design’s softness comes from consistently rounded corners and curved shoulders, while the pointed, brush-like terminals add energy and help differentiate letters at display sizes. The sample text shows even spacing and a steady baseline, with enough irregularity in stroke behavior to feel expressive without looking distressed.