Sans Normal Bubom 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body copy, editorial, product branding, signage, clean, modern, friendly, neutral, minimal, clarity, versatility, neutrality, modernity, readability, geometric, rounded, monoline, open apertures, balanced.
This typeface is a clean, monoline sans with a geometric skeleton and softly rounded curves. Circular letters like O and Q feel close to true round forms, while straight-sided shapes (E, F, L, T) maintain even stroke thickness and crisp terminals. Counters are open and clear, with uncomplicated joins and a steady rhythm across capitals and lowercase. Numerals are straightforward and readable, mixing round bowls (0, 8, 9) with simple angular construction (4, 7).
It performs well for interface labels, product UI, and general-purpose copy where clarity and a consistent typographic color are important. The clean construction and open shapes also suit editorial layouts, presentations, and straightforward branding systems that need a modern, unopinionated sans.
The overall tone is contemporary and approachable, with a calm, neutral voice that stays out of the way. Its rounded geometry and even color on the page lend it a friendly, polished feel without becoming playful or decorative.
The design appears intended as a versatile everyday sans: a geometric-leaning, even-textured workhorse that remains readable in paragraphs while staying crisp and contemporary in headings and UI. Its restrained detailing suggests a focus on broad usability rather than stylistic novelty.
Capitals present a slightly more geometric, constructed feel, while the lowercase keeps a smooth, utilitarian flow suited to continuous text. Letterforms avoid sharp quirks or exaggerated features, emphasizing consistency and clarity across the set.