Sans Superellipse Rulip 2 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, posters, magazine, branding, packaging, editorial, modern, refined, fashion, minimal, display focus, premium tone, modern geometry, editorial contrast, clean branding, clean, crisp, sleek, sharp, tall.
A tall, crisp display sans with pronounced contrast between thick verticals and very thin horizontals and joins. The letterforms are built from straight stems and softly rounded, superelliptical curves, producing bowls and counters that feel squarish yet smooth. Proportions lean narrow and vertical, with compact apertures in letters like C, G, and S, and a generally disciplined rhythm. Terminals are clean and unflared, with occasional fine, hairline crossbars (notably on E/F and the lowercase t). Figures follow the same contrasty construction, with a distinctive open-top 4 and a narrow, straight-sided 1.
Best suited to headlines, subheads, and short blocks of copy where the high contrast and tall proportions can read clearly. It works well for fashion/editorial layouts, luxury or tech branding, packaging, and poster typography, especially when paired with generous spacing and clean layouts.
The overall tone is elegant and editorial, mixing modern minimalism with a slightly dramatic, high-contrast sparkle. Its cool, controlled geometry reads as polished and premium rather than casual or friendly, giving headlines a fashion-forward, gallery-like presence.
The design appears intended to deliver a modern, geometric sans voice with editorial sophistication—using superelliptical curves and high contrast to create a premium, display-oriented texture while keeping forms restrained and uncluttered.
At text sizes the hairline strokes and tight openings can become delicate, while at larger sizes the superelliptical curves and vertical emphasis feel especially intentional and graphic. The lowercase shows a single-storey a and a single-storey g, reinforcing a contemporary, streamlined voice.