Sans Normal Ogby 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Halis Grotesque' and 'Halis Rounded' by Ahmet Altun, 'Noah' by Fontfabric, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Santral' by Taner Ardali, and 'Gravita' by TipoType (names referenced only for comparison).
Keywords: headlines, branding, logos, packaging, posters, friendly, modern, confident, approachable, clean, approachability, clarity, impact, modernity, simplicity, rounded, geometric, soft corners, chunky, compact.
A heavy, rounded sans with compact proportions and smooth, continuous curves. Strokes are uniform and full, with generous counters and a generally circular construction in letters like O, C, and G, while joins and terminals are softened rather than sharply cut. The uppercase feels sturdy and evenly weighted, and the lowercase follows the same rounded logic with simple, single-storey forms and clear, open apertures. Figures are broad and stable, matching the typeface’s overall solid, contemporary rhythm.
This font is well suited for headlines and short blocks of text where a strong, friendly voice is needed, such as branding, packaging, posters, and digital hero text. Its rounded, solid forms also work well for logo wordmarks and product names that benefit from an approachable, contemporary feel.
The overall tone is friendly and contemporary, combining a confident presence with a soft, approachable warmth. Its rounded construction and substantial weight give it a personable, upbeat character that reads as modern and straightforward rather than technical or formal.
The design appears intended to provide a modern, welcoming sans with strong presence and easy readability, using rounded geometry and consistent stroke weight to create a simple, cohesive texture for display-forward typography.
The design emphasizes legibility through large interior spaces and uncomplicated silhouettes, producing a steady texture in paragraphs. The roundness is consistent across letters and numerals, creating a cohesive, “bubble-like” visual voice that remains clear at display sizes.