Sans Normal Ogdi 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Segma' by Brink; 'FF Mark' and 'FF Mark Paneuropean' by FontFont; and 'Avenir Next Arabic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, bold, visual impact, approachability, clarity, modern branding, rounded, soft corners, geometric, compact counters, high impact.
A heavy, geometric sans with broad proportions and smooth, rounded curves. Strokes are consistently thick with minimal modulation, producing compact counters and sturdy interior spaces, especially in letters like B, P, R, and e. Terminals and joins feel clean and slightly softened, and circular forms (O, Q, o, 0) read as near-perfect rounds with a stable, even rhythm. The overall texture is dense and highly legible at large sizes, with straightforward, no-nonsense letter construction and balanced spacing for a bold display presence.
Best suited for headlines, brand marks, posters, and short-to-medium display copy where strong impact and quick readability are priorities. It also fits signage and packaging applications that benefit from bold, rounded geometric letterforms and a solid, contemporary texture.
The font projects an assertive, contemporary tone that feels approachable rather than aggressive. Its rounded geometry and even weight give it a friendly, dependable voice suited to energetic, straightforward messaging.
Likely designed to deliver maximum visual presence with a clean geometric structure and softened curves, balancing impact with approachability. The simplified forms and dense color suggest an emphasis on clarity in modern display typography.
Lowercase forms emphasize clarity and sturdiness, with single-storey a and g contributing to a simplified, modern feel. Numerals are bold and punchy, with strong silhouettes that hold up well in attention-grabbing settings.