Slab Contrasted Urmo 12 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Dean Slab' by Blaze Type, 'Hefring Slab' by Inhouse Type, 'Polyphonic' by Monotype, 'Chercher' by Stawix, and 'Clinto Slab' by XdCreative (names referenced only for comparison).
Keywords: headlines, editorial, branding, posters, packaging, confident, classic, sturdy, authoritative, impact, readability, stability, print voice, authority, slabbed, bracketed, blocky, crisp, high-clarity.
A robust slab-serif with strong, squared terminals and subtly bracketed joins that keep the heavy serifs from feeling abrupt. Strokes show clear, moderate contrast, with weight concentrated in the verticals and sturdy slabs that emphasize horizontals and bases. Proportions are broad and open, with generous counters and straightforward, mostly symmetrical construction; curves are controlled and slightly squared-off in their transitions. The overall rhythm is steady and dense, producing a dark, stable text color with crisp edges at display and paragraph sizes.
Well-suited to headlines, subheads, and editorial typography where a strong, structured voice is needed. It can also anchor branding and packaging that benefits from a dependable, heritage-leaning slab-serif presence, and it holds up effectively in short paragraphs when a dark, assertive texture is desired.
The tone is confident and editorial, combining a traditional newspaper solidity with a contemporary, no-nonsense directness. Its pronounced slabs and firm vertical emphasis communicate reliability and authority, while the open shapes keep it readable rather than ornate.
The design appears intended to deliver a bold slab-serif voice that balances traditional print cues with clean, contemporary construction. It aims for strong impact without sacrificing clarity, using broad proportions, controlled contrast, and substantial serifs to create a stable, authoritative reading experience.
Uppercase forms read especially monumental due to wide set widths and prominent top/bottom slabs, while lowercase maintains clear differentiation and legibility through large apertures and simple, disciplined detailing. Numerals appear heavy and stable, matching the letterforms in weight distribution and presence.