Sans Superellipse Jabu 2 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, logos, industrial, athletic, retro, techy, punchy, impact, sturdiness, signage, modernist geometry, brand presence, blocky, squared, rounded corners, compact, heavy.
A heavy, block-built sans with a squarish skeleton softened by generously rounded corners. Curves resolve into rounded-rectangle bowls and counters, creating a consistent superellipse feel across letters and numerals. Terminals are mostly flat and horizontal/vertical, with minimal stroke modulation and a sturdy, even rhythm. Apertures tend to be tight and counters compact, while diagonals (A, K, V, W, X) are cut with crisp angles that keep the overall texture dense and poster-forward.
Best suited to short, high-impact settings such as headlines, posters, titles, logos, sports or team marks, and bold packaging panels. It also works well for UI labels, badges, and signage where a sturdy, geometric presence is desired. For paragraphs, larger sizes with added spacing help preserve clarity as counters and apertures run compact.
The overall tone is assertive and utilitarian, with a sporty, industrial confidence. Its rounded-square geometry reads both retro (arcade/scoreboard) and contemporary (tech/product), projecting strength, stability, and impact rather than delicacy or warmth.
The design appears intended to deliver maximum visual punch through a consistent rounded-rectangle geometry and minimal detailing. It prioritizes strong silhouette, compact internal shapes, and a unified industrial rhythm for attention-grabbing display typography.
The lowercase is notably chunky and simplified, with single-storey forms and squarish bowls that emphasize a modular, sign-like construction. Numerals follow the same rounded-rectangle logic, giving tabular-style sequences a bold, uniform color. The tight internal spaces suggest it benefits from generous tracking and ample line spacing when set in longer blocks.