Sans Rounded Esbu 2 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'EB Corp' by Eko Bimantara, 'Orgon' and 'Orgon Plan' by Hoftype, 'Mentone' by Paragraph, and 'Planer' by The Northern Block (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, ui labels, friendly, playful, modern, approachable, soft, soften tone, increase friendliness, high-impact clarity, modern simplicity, rounded, blunt, clean, geometric, sturdy.
This typeface uses a consistent, heavy stroke with broadly rounded corners and terminals, producing a smooth, cushiony silhouette. Shapes lean geometric with squared-off counters and softened joins, giving letters a compact, sturdy feel without sharp stress. Curves (O, C, S) are slightly squarish, and straight-sided forms (E, F, T, L) end in rounded caps, keeping rhythm even and highly legible. Lowercase forms are simple and single-storey where applicable, with open apertures and minimal detailing that maintains clarity at larger and medium sizes.
It works well for branding systems that want an approachable voice, as well as packaging, signage, and poster headlines where a soft but confident presence is needed. The clean, rounded forms also suit UI labels, app onboarding, and friendly product messaging, especially at medium-to-large sizes.
The overall tone is warm and contemporary, with a playful, friendly softness that avoids feeling childish. Its rounded construction reads approachable and informal, while the uniform stroke and tidy spacing keep it confident and practical.
The design appears intended to blend geometric simplicity with rounded, softened edges to deliver high-impact readability while keeping an inviting, non-technical personality. It prioritizes clear silhouettes and a smooth rhythm for contemporary display and brand-forward typography.
The numerals match the letterforms in their rounded, blocky construction, with especially soft corners and clear differentiation across figures. The sample text shows a stable, even color on the line, making it suitable for short paragraphs when set with comfortable tracking and line spacing.