Sans Normal Ihmef 13 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Menco' by Kvant and 'Lonie Soft' by Par Défaut (names referenced only for comparison).
Keywords: branding, packaging, headlines, posters, social media, friendly, playful, approachable, modern, soft, approachability, playfulness, clarity, brand warmth, rounded, bubble, soft corners, casual, clean.
A rounded sans with smooth, generously curved terminals and a largely even stroke that reads as monoline at typical display sizes. Forms favor circles and soft rectangles, with wide bowls, open apertures, and minimal contrast. Uppercase letters are sturdy and simplified, while lowercase forms stay compact and highly rounded, with single-storey a and g and a short, friendly t. Figures are similarly soft and chunky, with large counters and a consistent, cushioned rhythm across the set.
Well-suited to brand marks, packaging, and headline typography where a friendly, non-technical voice is needed. It also works for posters, social graphics, and UI moments that benefit from soft emphasis, especially at medium-to-large sizes where the rounded details and open counters read clearly.
The overall tone is warm and informal, leaning playful without becoming novelty. Its rounded geometry and soft joins give it a welcoming, kid-friendly feel while still staying clean enough for contemporary branding.
The design appears intended to provide a contemporary rounded sans that feels approachable and fun while maintaining a clean, regular structure for easy use in display and short-text contexts.
Counters are roomy and shapes are intentionally simplified, which helps legibility at larger sizes. The dot on i/j is round and prominent, and the curved terminals throughout reinforce a cohesive, bubbly texture in text settings.