Sans Normal Pukoj 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, stickers/merch, playful, friendly, retro, bouncy, casual, display impact, friendly branding, playful tone, retro flavor, high visibility, rounded, soft, chunky, blobby, informal.
A heavy, rounded sans with a pronounced forward slant and generous, pillow-like curves. Strokes are thick and uniform, with soft terminals and large interior counters that keep letters readable despite the weight. The forms lean on circular and oval construction, producing a smooth, inflated silhouette, and spacing feels open and relaxed with subtly irregular, hand-drawn-like rhythm across characters.
Best suited to short, high-impact text such as headlines, posters, packaging, and bold brand moments where warmth and personality are desired. It also works well for playful display applications like stickers, merchandise, social graphics, and event promotions where the slanted, rounded forms add energy and approachability.
The overall tone is upbeat and approachable, with a buoyant, slightly nostalgic flavor. Its soft massing and italic motion give it an energetic, friendly voice that reads as informal and fun rather than technical or corporate.
The design appears intended as a friendly, high-visibility display sans that combines thick, rounded geometry with italic movement for an animated, approachable look. Its emphasis on soft curves and consistent weight suggests a goal of maximizing charm and impact at larger sizes.
Uppercase shapes feel compact and sturdy, while the lowercase maintains clear differentiation through simple, rounded structures and prominent dots on i/j. Numerals are equally soft and weighty, with an easy, poster-like presence and consistent slant that supports motion in headlines.