Sans Normal Morot 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Giga Sans' by Locomotype, 'Modica' and 'Technica' by Monotype, and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, chunky, friendly, retro, punchy, impact, approachability, display, brand voice, retro flavor, rounded, bulky, soft corners, compact counters, geometric.
A heavy, rounded sans with broad proportions and sturdy, uniform strokes. Curves are built from smooth circular/elliptical forms, while joins and terminals stay clean and mostly squared-off, giving a solid, blocky silhouette with softened edges. Counters are relatively tight for the weight, and the spacing feels compact but even, creating a dense, high-impact texture in both uppercase and lowercase. Figures are similarly robust, with simple, readable shapes that match the alphabet’s geometric rhythm.
Best suited to display typography where impact is the priority: headlines, posters, big typographic statements, and brand marks that need a friendly but forceful voice. It can also work well on packaging and signage, especially where short phrases or single words need to carry strong visual weight.
The overall tone is bold and approachable, with a slightly retro, poster-like friendliness. Its inflated shapes and rounded geometry add a playful warmth, while the sheer mass and steady rhythm keep it assertive and attention-grabbing.
The design appears intended as a high-impact geometric sans that balances softness with authority. By combining wide, rounded forms with consistent stroke heft and compact internal spaces, it aims to deliver maximum presence and a welcoming, contemporary-retro character in display settings.
Uppercase forms read particularly strong and billboard-like, and the lowercase maintains the same chunky presence without becoming overly quirky. The face favors smooth, continuous curves over sharp angularity, which helps it stay legible at display sizes while projecting a confident, graphic personality.