Sans Normal Muliv 2 is a very bold, wide, medium contrast, upright, tall x-height font visually similar to 'Gotham' by Hoefler & Co., 'Engram Pro' by Machalski, and 'Modica' and 'Technica' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, friendly, playful, chunky, retro, approachable, impact, approachability, display clarity, retro flavor, rounded, soft corners, bulky, compact counters, high impact.
A heavy, rounded sans with broad proportions and generously curved outer forms. Strokes are thick and relatively even, with softened joins and subtly squared terminals that keep the shapes feeling sturdy rather than purely geometric. Counters run compact—especially in letters like B, P, R, and e—while apertures are fairly closed, creating a dense, punchy texture in text. Lowercase forms are large and simplified, with single-storey a and g, a short-armed r, and a flat-topped t; punctuation-like details such as the i/j dots appear round and prominent.
Best suited to big, attention-grabbing typography such as headlines, posters, branding marks, packaging, and signage. It can also work for short bursts of UI or social graphics where a friendly, high-impact voice is needed, but extended text will benefit from increased tracking and generous line spacing.
The overall tone is friendly and energetic, leaning toward a retro, headline-forward personality. Its rounded massing and slightly compact internal spaces read as confident and playful, with a bold, poster-like presence that feels approachable rather than aggressive.
The design appears intended to deliver maximum impact with a soft-edged, modern-retro feel: large, simplified letterforms, strong uniform stroke weight, and rounded geometry that stays legible and inviting at display sizes.
Diagonal letters (K, V, W, X, Y) keep a strong, blocky rhythm, and the numerals are similarly weighty with rounded bends and firm horizontal cuts. In paragraph-sized settings the dense counters and closed apertures can darken the color quickly, making it most comfortable when given ample size and spacing.