Slab Square Imny 10 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Halogen Slab' by Positype (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, sturdy, industrial, assertive, retro, mechanical, impact, stability, clarity, vintage utility, signage strength, blocky, square-shouldered, bracketless, compact, high-impact.
A heavy slab-serif with broad, rectangular proportions and crisp, square-cut terminals. Strokes are largely monolinear, with flat serifs that read as strong horizontal and vertical blocks, giving the letters a reinforced, engineered look. Counters tend to be roomy and simplified, curves are controlled and slightly squarish in feel, and the overall rhythm is steady and emphatic rather than delicate. The lowercase keeps a solid, workmanlike build with short, firm serifs and straightforward joins, while figures echo the same blunt, structural geometry.
Best suited to display applications such as headlines, posters, storefront or wayfinding-style signage, and bold branding systems where impact and presence are primary. It can also work for short editorial callouts and packaging copy when set with ample space and generous line height.
The tone is confident and no-nonsense, evoking utilitarian signage, vintage machinery labels, and mid-century editorial display. Its weight and breadth communicate stability and authority, with a faintly nostalgic, industrial character.
The design appears intended to deliver maximum visual strength through wide proportions, simplified forms, and emphatic slab serifs, prioritizing clarity and impact over refinement. It aims for a dependable, industrial-flavored voice that remains legible and structured at display sizes.
In text settings the dense slab details and wide set create a strong texture that favors larger sizes, where the flat serifs and open inner shapes stay clear. The design reads especially punchy in all caps, with consistent, squared-off endings that keep the line visually locked together.