Sans Normal Osrel 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, playful, confident, approachable, impact, warmth, clarity, modernity, approachability, rounded, soft-cornered, chunky, clean, compact.
A heavy, rounded sans with soft corners and broad, even strokes that keep the texture dark and consistent. Curves are generously inflated (notably in C, G, O, and S), while joins and terminals tend toward subtly squared, cut-flat endings rather than fully circular terminals. Proportions feel compact with sturdy counters and minimal interior delicacy, producing clear silhouettes at large sizes. The overall rhythm is steady and geometric-leaning, with a slightly humanized feel coming from the softened edges and friendly roundness.
Best suited for headlines and display settings where its weight and rounded shapes can be appreciated—posters, brand marks, packaging, and signage. It can also work for short UI labels or callouts when a warm, attention-grabbing tone is needed, though its dense color favors larger sizes and generous spacing.
The font reads as friendly and contemporary, with a bold, welcoming voice rather than a strict or technical tone. Its round forms and softened terminals give it a playful, approachable character that still feels confident and straightforward.
The design appears aimed at delivering maximum impact with a friendly, rounded personality—prioritizing bold presence, simple geometric construction, and clear, modern shapes for attention-forward typography.
Uppercase forms are strong and stable, with simple, direct construction and minimal stylistic quirks. Lowercase maintains the same chunky weight and rounded geometry, and the numerals share the same wide, solid presence, emphasizing legibility through mass and clear outlines.