Sans Normal Efniw 7 is a light, wide, low contrast, italic, normal x-height font.
Keywords: branding, headlines, packaging, posters, ui text, modern, clean, friendly, casual, airy, clarity, modernity, approachability, versatility, speed, oblique, monoline, open apertures, rounded, humanist.
A slanted, monoline sans with rounded construction and open, generously spaced counters. Curves are smooth and circular, while terminals are clean and unbracketed, producing a crisp, contemporary outline. Proportions read slightly expanded with relaxed spacing and a steady rhythm, and the glyphs keep a consistent stroke logic across caps, lowercase, and numerals.
Works well for brand identities, headings, and short-to-medium passages where a modern italic sans is desired. The open forms and relaxed spacing help in UI labels, product packaging, and editorial pull quotes where clarity and a contemporary tone matter.
The overall tone is approachable and contemporary, with an easygoing italic energy that feels quick and conversational rather than formal. Its rounded forms and open shapes keep the voice friendly and clear, suitable for modern, everyday typography.
Likely designed as a versatile italic sans that balances neutrality with a touch of warmth. The goal appears to be a clean, contemporary reading experience with smooth curves and open shapes that hold up from display sizes down to text settings.
The sample text shows good flow in running copy thanks to the consistent slant and open apertures, while the uppercase maintains a simple, uncluttered silhouette. Numerals follow the same streamlined, oblique style, matching the letterforms without calling attention to themselves.