Sans Normal Efgem 3 is a light, wide, low contrast, italic, normal x-height font visually similar to 'Reaktif' by Plasebo Studio (names referenced only for comparison).
Keywords: ui text, branding, editorial, presentations, infographics, modern, clean, approachable, airy, technical, clarity, versatility, contemporary tone, motion, rounded, monoline, oblique, open apertures, smooth.
A streamlined oblique sans with monoline strokes and generously open counters. The drawing favors rounded geometry with smooth joins and minimal modulation, producing an even, low-friction texture in text. Proportions read on the wider side with relaxed spacing and a steady rhythm; curves are soft and continuous while terminals stay crisp and uncomplicated. Numerals and capitals match the same restrained, rounded construction for a consistent set.
Works well for interface labels, product marketing, and editorial settings where a clean sans with a subtle forward emphasis is desired. It suits presentations and infographics that benefit from an airy, contemporary voice while maintaining a tidy, readable texture.
The overall tone is modern and neutral, with a light, breezy presence that feels contemporary and friendly rather than assertive. Its slant adds a sense of motion and informality while the clean construction keeps it professional and composed.
The design appears intended as a versatile oblique sans that balances neutrality with a touch of dynamism. Its rounded, low-contrast construction prioritizes clarity and consistency across letters and numerals for dependable everyday use.
Round forms (like O and 0) are notably smooth and near-elliptical, and the lowercase maintains clear, open shapes that support legibility at display and text sizes. The oblique angle is consistent across the set, helping create a cohesive forward-leaning cadence.