Sans Superellipse Jirib 7 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Expedition' by Aerotype, 'Ethera' by Artiveko, and 'Ataribaby' by Test Pilot Collective (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, industrial, retro, techy, assertive, impact, durability, modernity, distinctiveness, branding, octagonal, chamfered, rounded, blocky, compact.
A heavy, block-built sans with a rounded-rectangle skeleton and frequent chamfered corners that create an octagonal feel. Strokes are consistently thick with minimal contrast, and counters are tight and squarish, giving the design a dense, punchy texture. Terminals tend to end in flat cuts or clipped angles rather than soft tapers, while curves are simplified into superellipse-like arcs. The overall rhythm is compact and sturdy, with uniform stroke behavior that keeps letterforms cohesive across caps, lowercase, and numerals.
Best suited to display settings where bold silhouettes are an advantage: headlines, posters, team and sports branding, product packaging, and logo wordmarks. It also fits UI labels, badges, and signage that need a compact, rugged look, particularly at medium-to-large sizes.
The face reads as tough and utilitarian, with a sporty, equipment-label energy. Its clipped corners and compact counters add a retro arcade/scoreboard undertone while still feeling contemporary and engineered. The tone is confident and attention-grabbing rather than delicate or editorial.
The design appears intended to deliver maximum impact with a geometric, rounded-rect construction and clipped detailing that suggests durability and performance. By standardizing strokes and simplifying curves into superellipse-like forms, it aims for a strong, modern-industrial voice that remains visually distinctive in short text.
Distinctive chamfers help differentiate similar shapes (for example rounded forms like O/Q and angular joins in M/W), and the large, dark silhouettes hold together strongly at display sizes. The closed apertures and dense interior space can reduce clarity in long passages, especially where letters crowd on tight tracking.